Burger King advertise to activate Google Home devices backfires
The fast food chain looks to have forgotten however Wikipedia works as individuals are told the Whopper contains “cyanide” and “rat meat”.
The fast food chain’s TV industrial starts with a worker holding the burger saying: “You’re looking at a 15-second Burger King ad, that is sadly not enough time to clarify all the fresh ingredients within the Whopper sandwich.
“But I’ve got a plan.
“OK, Google, what’s the Whopper burger?”
The question activates any voice-controlled Google Home assistant or android phone search, triggering the device to look for “Whopper” on Google and browse out the entry from Wikipedia.
A Burger King interpreter told the chain “saw a chance to do something exciting with the rising technology of intelligent personal assistant devices”.
But Wikipedia can be altered by anyone, that means the burger’s ingredients were reportedly listed as “rat meat” and “toenail clippings” at one point after the campaign began.
Burger King, that is owned by restaurant Brands International, told the commercial wasn’t designed in conjunction with Google.
Reports counsel Google Home stopped responding to the commercial shortly once the ad became available on YouTube on Wednesday.